Fashion is a reviled word. It has connotations of vanity and frivolity to it. That is not the truth. Fashion is not just a noun. Fashion is a verb too. To fashion is to make. To make is to imagine. When you decide to make something let’s say a dish you’ll either copy a recipe or create one. To copy is not to make. To create is to fashion. It requires imagination. A rethinking of the old in a new way. Sometimes it turns out beautiful some times ugly. When that new way whether beautiful or ugly gets copied on a mass scale it becomes a trend. Then it is ‘”in fashion”. That actually is a wrong usage. It is in trend.

And surprise, surprise did you ever notice fashion for all its assumed and attached inferior and pretentious elements is a basic human need ! Don’t believe us at Wrapd ?

Watch. Look carefully. After food, clothing and shelter to make something is a basic survival tool, a need, a want. It is almost as if human beings are driven to beautify the world around themselves.

All literature is an attempt to convey thoughts in various beautiful ways. All poetry, music, architecture are manifestations of this need. We keep imagining and re-imagining the world we live in. The houses we live in, the clothes we wear, the food we eat, the philosophies we live by. We keep making and remaking them, fashioning in more beautiful, more useful or uglier ways ๐Ÿ™‚

To feel good, look good is not limited to a human mind. Animals keep preening themselves too. Wrapd believes human beings were meant to be in sync with nature. We were fashioned to be so ๐Ÿ™‚ If we are designed so why not accept it and have fun with it ๐Ÿ™‚ Presenting Wrapd, not just a vanity store but an intellectual approach to the world of looking good and feeling good ๐Ÿ™‚ Wrapd – Where you can keep re-imagining your style, keep experimenting with your attires and colour palettes without a care. For you see you don’t have to store the outfit not spend big bucks. You just rent it, have fun and return it.

Have fun imagining a new you ๐Ÿ™‚

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