Are we capable of making LOC the biggest library of India? If not the world:)

It’s what you believe. If you think you can, you can. Nothing will stop you. No problem. For you think you can build it, you can solve this problem
If you think you can’t you won’t. An x problem will stop you because you’ll think you can’t solve it. An x problem will take you higher because you thought let me try to solve it and you tried and tried and tried to solve it and eventually did.
Either way you’ll be right.
It’s what you believe YOU are capable of.

Will LOC make it big
No idea

Will LOC try
With me at helm ?You bet it will?

Will LOC give up
Not till my last breath

Teams which have the conviction that their idea is good, helps people, make it. They will die to prove it. Since nobody wants to die they’ll think of outlandish, audacious, unimaginable ways, ways beyond the normal like marketing is Wrapd’s earning tool ??

Who has ever thought of earning money through their marketing. Convention is – People spend money on marketing.
Wrapd has ๐Ÿ™‚

Teams that make it have conviction, faith, resourcefulness, character, teamwork, dedication to show up everyday, fearlessly make mistakes, shamelessly accept mistakes, yet are so ashamed that they never repeat them, accept they’re imperfect and foolish yet keep moving, are indefatigable, kind and generous to other members but ruthless and merciless with their own self, holding themselves to the highest standards of honesty, integrity and accountability, are transparent……… and have numbers ๐Ÿ™‚

Why teams of individually brilliant people don’t make it?
Because team members don’t need to be brilliant but dependable !
Even if one member can’t keep his word the whole was not accountable and honest. You are not dependable. You haven’t made the cut. It’s all about character and not about numbers :0

In the simplest of terms each team member is an ordinary being with extra ordinary dependability. You know they have given their best. They may fail but they didn’t want to fail the team. They tried, tried their best. That’s all it takes to succeed. Just that. Isn’t it amazing! How simple. How difficult.
And the day they lose their faith in the dependability, integrity of the other is the day the team falls apart.

Best of luck team LOC
Best of luck team Wrapd

I’m an average person. Neither very pretty nor very ugly. Neither very intelligent nor very dumb. I’m just a 54% holder. Anubhav are you higher or lower than me ๐Ÿ™‚ Rest all are higher ๐Ÿ™ Hope you are lower ๐Ÿ˜‰

Neither very hard-working nor very lazy. Just an average person.
Like an average Indian family I’ve 2 kids. 2 daughters.
The more I live the more I realize that there are no limits to a human body or mind.
Before I got married. I could not cook. I worked as a school teacher I used to come back from work and be so tired of that 7-2 job that I would not do anything else. You see I had already done my job. 7-2. The running of the house was my mother’s job. I helped. It was not my job. If an x thing wasn’t done it wasn’t done. It was my mother’s responsibility.
Number of hours in a day 24
Job profile
1.A teacher
2.A daughter
3.A sister
4. Friend

If I’ve to read a book i have time
If I’ve to clean my room I’m short of time. I don’t get enough time to sleep:/

Then I got married. After 2 months of marriage I took up a job again. I saw no point in sitting at home doing dusting when it took only half an hour. Why waste life ? Why grow bored ? Limited TV hours. It wasn’t 24 by 7 types. No WhatsApp ๐Ÿ™‚ erratic electricity hours …. Normal life ๐Ÿ™‚
Number of hours in a day 24
So now I am a teacher
1.A wife
2.A daughter in law
3.A sister in law
4.A daughter
5.A sister
Work load has increased

I’m happy. Enjoying life
If I’ve to socialize I’ve time
If I’ve to dust the room I’m short of time. Sleep time. Short supply :/

I become a mother
Number of hours in a day 24
Job profile
So now I am
1. A teacher??
2.A wife
3.A daughter in law
4.A sister in law
5.A daughter
6.A sister
Work load has increased

BTW nobody is teaching you how to be any of the above :0
You want to be a good wife/daughter in law/mother….. but how to be :0
You don’t want to be like your parents ๐Ÿ™‚ you think they’re crappy :))
You don’t want to be like your in laws. No, definitely not ๐Ÿ˜‰
How to be what you want to be :/ who’ll teach you :0
How you want to be…. is a figment of your imagination :0

I’m happy. Enjoying life
If I’ve to socialize and take my daughter to the library/park/parties I’ve time
If I’ve to dust the room it’s mostly done
I’m short of time. Sleep time ?. What’s that :0

One day I’m getting Vasudha home in an auto. She wants to sit next to the entry side. She dozes off. I don’t doze off, I sleep !
I realize I’m playing a dangerous game. Anything could have happened.

I give birth to my second daughter
Number of hours in a day 24
Job profile
1.I am a tuition teacher now?
2.A wife
3.A daughter in law
4.A sister in law
5.A daughter
6.A sister
8.A MOTHER to another child ?

Work load has increased

I’m happy. Enjoying life
If I’ve to socialize and take my daughters to the library/park/attend parties I’ve time ?
If I’ve to dust the house ?I do. The wardrobe is not organized though ๐Ÿ™‚
Sleep time 7 hours minimum.???

I also start Wrapd.?
Number of hours in a day 24
The list ๐Ÿ™‚
1.So now I am a tuition teacher?
2.A wife
3.A daughter in law
4.A sister in law
5.A daughter
6.A sister
8.A MOTHER to another child?

Then I start Wrapd LN ??and quit tuition โ˜•
I revive my friend circle.

Number of hours in a day 24

The list now reads ๐Ÿ™‚
1. Friend
2.A wife
3.A daughter in law
4.A sister in law
5.A daughter
6.A sister
8.A MOTHER to a child giving 10th board exam?
10. WRAPD LN ??
The house ? is also dusted?
The wardrobe ??is organized?
Sleep time has increased to 8-9 hours?

And …. I start Wrapd LX too
Number of hours in a day 24

The big list now reads ๐Ÿ™‚
2.A wife
3.A daughter in law
4.A sister in law
5.A daughter
6.A sister
8.A MOTHER to another child?
9. WRAPD PN โœ
10. WRAPD LN ?
11. WRAPD LX ?
The entire house now runs like clockwork.
Sleep time ??8-9 hours?
I have FREE time ?

And now I start Wrapd Hyderabad?
Number of hours in a day 24
The big list now reads ?
2.A wife?
3.A daughter in law?
4.A sister in law?
5.A daughter?
6.A sister?
8.A MOTHER to a child giving 12th board exam ?
9. Wrapd PN ?
10. Wrapd LN ?
11. Wrapd LX ?
13. Wrapd Hyderabad??
Sleep time 8-9 ๐Ÿ™‚ ?
I have loads of time to SPARE ๐Ÿ˜•

And it’s Library on cart too now ?????
Number of hours in a day 24
Not writing the list now ??

Who knows what next ?
This is not bragging. These are facts. Everyone is doing this. Every mother, every father. The difference is they stop there. At mother/father stage. I’m moving forward. I wonder, If I can do so much how much more can I do?
Are there any limits? Or have we limited ourselves? Is time finite or infinite? What is my potential? I keep talking to my God/ inner conversation partner and keep debating. I’ve yet to find an answer. It’s become a game ๐Ÿ™‚ I see there’s no reality, it’s all a perception.
Employee who see me sitting in the chair holding business meetings today in AC room/restaurant think I do nothing. They do everything. I’m overpaid. They’re right. I only oversee the smooth running of the operation.
Employee who saw me build Wrapd think I am underpaid for my efforts. I deserve every bit. They’re right too. I conceptualized. I staked my all with no certainty of results.
What is the truth? None. It’s your perception. We see a part. We CAN see only a part. The present. Neither the past. Nor the future. We base our truth on what we see. Not what is the truth. And what is the truth? What you saw… A part. Not the whole. :0
I am beginning to think it’s all a Maya jaal ๐Ÿ™‚ I’ve become spiritual.
I am beginning to think there’s no end to a human mind’s capacity and capability to think, devise solutions, to be. We are what we imagine ourselves to be.
We all are what we are because we have chosen to be so. Not because we are so. We can be anything we want to be IF we want to be. Limits like fears are an illusion.
The caveat. You’ll not limit yourself by the conditioning of society and be willing to pay the price ๐Ÿ™‚ You’ll not limit yourself by statements like aise nahi hota hai (Vasudha are you listening:) or yeh aise he hota hai. Rather you’ll just ask aise kyu nahi ho sakta ๐Ÿ™‚ Is it possible? How can it be possible? How it can be made possible?

May we all discover what we are meant to be. Infinite.

Ritu you are going to hate me for this ๐Ÿ™ The title itself is so bad.

Don’t feel bad. The evening installment will explain all. Have patience.( doosra jana joh end tak padega:) (aur Anubhav ka saath do:)

Number of Hyderabad members 10 + 18 daily members
Number of Delhi members 22 + 18 daily members

Difference in working hours
Reason for difference in working hours
Market size. Difference in market size if any
Was Hyderabad market not ready to receive LOC? (Reference is to klozee )
Or was LOC Hyderabad not ready for the market? (Reference is to Wrapd online. We’ll get it right this time:)
Could they have thought what Delhi thought?
Could they have done what Delhi was doing?
Why did they do what they did ?
Why did they not do what Delhi did ?
Social and economic price paid by Hyderabad?
Social and economic price paid by Delhi ?
Was it intelligence that was required to succeed or something else ?
Can people with ordinary intelligence make it or do you need extra ordinary people?
What is it that differentiates a wannapreneur from an entrepreneur?

The conclusion is yours to draw.

Not only SAIF partners but each one of you can now spot the next big what ๐Ÿ™‚ and locate the reason why it’ll be big ๐Ÿ™‚

The business plan review

Cost of books 8000/ fixed cost
Cost of cart 8000/ fixed cost
Cost of magazines 12000/ fixed for one year but include in running cost @ 1000/ per month
Cost of cart operator 8000/ month

Fixed cost per cart 16000/
Running cost 9000/ + 1000/ emergency (cart repair etc.)

Revenue 150 per member per month
Some daily users @10/ per book

To keep our heads above water we need
10000/150 we need 60 members per month. 30 offline 30 online

We’re clocking 1.5 a day approx from day one ๐Ÿ™‚ if we work 2 shifts.
Working hours 6:30 – 8 morning
5- 7:30 evening
We should be able to cross it.
If we open for another 2 hours in PN market we can do better business ๐Ÿ™‚
These hours are wrong:/
6:30-8 Rock garden
It has the same pool of people every day. Once members have been roped in it’s difficult to get new ones. 6:30 is very early. People start stopping by around 7.
5-7:30 East Patel Nagar is a better location. Hours should be 6-9.

Market has a very big pool of people in comparison. Every day the pool changes.

Next month if we manage to retain 50% of our 30 customers and add another 30 more offline we’re at 45 members in 2nd month ๐Ÿ™‚ 6750/ + some daily billing
By 3rd month we’re at break even offline. It can self support.
We’re viable I think
The offline module needs only 60 offline members to run. It has a limited pool of people. People living nearby. Potential is in Online. It will generate money by tapping all Delhi and NCR

Locating cart operator
No other

Possible solutions and scope of the idea
The carts are economically viable
They can solve job employment problem for at least a 1000 people if not more in Delhi alone.
There are more than a 1000 colonies in Delhi. Each has kids and elders who want to read. 60 members per colony is crumbs.
Actually our numbers are
6th – 21st May
We’ve 21 members in 16 days. 14 working days if we exclude Monday. 1.5 per day by that calculation. Currently I have no support. No background, no word of mouth, no advertisement.

We should cross 30 in the first month. Eventually more. By second month 45. Online membership can give us 30 at least! Like Wrapd online LOC online will be free of cost. Offline will pick the bill of rent and staff.
As word spreads if we can clock 3 bills a day we’ve
30 *150=4500/ extra revenue.
If we open 1000 carts
4500*1000 is…………. ๐Ÿ™‚ per month

Another idea is to run these carts in societies and RWA
They pay 20000/ refundable security deposit
They give us 5000/ per month fixed for giving them the library with latest books and magazines. That’s it.
They just have to make 35 members to recover cost. Any above is theirs to keep. The guard can man the cart. No manpower requirement.
Win ๐Ÿ™‚
If this works
5000*1000 RWA = :0 per month. Anubhav you can go to Spain ๐Ÿ™‚ Ritu you can buy your plot ๐Ÿ˜‰
It won’t happen easily but it is doable.
This is the ultimate business module in my eyes.
We’ve bypassed rent expense
Manpower expense
And investment in a way. 20000/ refundable security can set up the cart.

Nobody can run a library in 5000 per month.
We can keep rotating the inventory. Every month 30%, 40%, 50%….changed ๐Ÿ™‚ Whatever we decide.
Each RWA will have let’s say 1000 books at any given time. If they’ve a need for more because the idea is popular they can take a second membership at 20000/ security+ 5000/. Or we can go for some bundled program. These are minor issues. Can be sorted.

Another idea is to run this service for schools. Since our carts are mobile they can cater to so many people. 8-5 carts are lying idle. Neighbourhood schools can share the cart. Reduces spending on individual libraries.
It’s a highly useable idea. We’re limiting ourselves by limiting our imagination. It can do whatever we imagine it to ๐Ÿ™‚

Anubhav will integrate all carts into one humongous library. The idea can be copy pasted easily all over India ๐Ÿ™‚
One can access any book on any cart in one city.
You can return any book at any cart in one city. Travellers in another city too ๐Ÿ™‚
Payment can be made by card paytm or cash
To encourage entrepreneurship of employees revenue sharing can be done

Why don’t we solve the cart man problem by housing it in a shop?
The USP is ease of access and visibility
Low operational cost. Rent will kill the idea. 5/ a day will become unviable.

Why don’t we solve the cart man problem by tying with NGOs?
That’s what I’m going to try next. I’ve my figures.
Your figures can’t be generated by someone else. You’ll give your all. No one else will. You’ll have to do the ground work. No one else can.

Conversation between Anubhav and Neeraj
N: If we succeed we’ll copy paste the idea all over Delhi ๐Ÿ™‚
Kya karna hai? Ek cart pur he toh kaam karna hai
A: Ha karna he padega. Jaldi. Entry barrier bahut low hai
N: Nahi. Entry barrier bahut bada hai.

He’s looking at the money cost
I’m looking at social cost
Success is yours for taking if you are willing to pay the price.

PS to Vasudha
Do we make the cut and get a call from SAIF partners Vasudha :)))))
If you are tech focused so are we :))))) All our carts are tech enabled ? Carts are the warehouse for our online store


3rd day of operation
The cart man has quit ! Now what!
Our 4 customers will think we’ve run away with the money. It’s not about 150/ it’s about trust.
Gautam our tailor steps in. Just 18. He man’s up.

Everyday the owner of Wrapd and its tailor master cart the load 1.5 kms and back. And are over the moon! They’re clocking 2 bills a day.
What a feat ๐Ÿ™‚
Monday closed.
A much needed break from LOC. I’m begging everyone for a guy to push the cart/thela. In a population of over 5 lakh people I can’t find one. No one is ready. I’ve asked my garbage collector, my maid, my guard, my iron man (presswala:) everyone. Even people I don’t know.
The job is simple. Push the cart every morning at 6:30 from 22/87 to Rock garden, we want to try the morning park rush, a distance of 400 odd meters and back at 8:30. No selling. Nothing. Just sit. Only to and fro. The cart is not heavy. No one is ready even at 2000/
Who says poverty exists ! There’s none. It’s self inflicted.


It’s 10th May. Our former driver is in need of work. I’ve no need of one. I ask him to man the cart/thela morning hours. 6-8 and then evening hours at East. He doesn’t want to come so early ! Hey, you need the money right? I’m not willing to compromise. We’re managing evening at East very well. Heat, noise, dust discomfort remains but it’s not overwhelming. It’s mornings at Rock garden we want to open. Finally he says yes.
I’m wondering why people don’t want to lead a better life. Money can solve so many issues. Earning money will need effort right? It’s not going to happen by itself. Poverty like richness is self created. Not inherited :0


Narendar turns up. We start Rock garden operation. We generate great response and again bill. 2 members again ๐Ÿ™‚ We’re now at 8 members. 2 a day. Our target is 60 for the whole month. We’re on track.
Idea is acceptable. Pricing is viable for self sustaining. Need exists ๐Ÿ™‚
Let’s pop the bubbly ๐Ÿ™‚

Let’s not :/
Narendar doesn’t turn up. I’ve no staff to help me out. I have already billed twice. I’m answerable to them. Back to the same problem. It’s not 150/ issue. It’s a matter of trust. I’ve to show up.
How will I push the cart? I try. It doesn’t look feasible to me. Hmmm. There has to be a way out. There is

I turn up with the library but without the cart ๐Ÿ™‚ I take the books in a rickshaw ๐Ÿ™‚
People look at this oddity viz me ๐Ÿ™‚
Well dressed, obviously well off, why in this state?
Even I’m wondering the same. What drives me? Why am I doing it? Why am I subjecting myself to it? It’s not as if there’s great money in it. Libraries all over the world are closing. What makes us think we’ll succeed ? We’re billing 2 a day no doubt but that’s not going to make us rich. No, not at all. We may just have to close. We’re testing the idea. The worst aspect of the job, cart management is mine. Ritu is operating in her colony only. I’m on the road. Anubhav is behind the scenes. So much headache for what?

All start ups require dog’s work be done. Are you willing to do it? If yes, you have a chance. If no, don’t even try. It’s an integral part of starting up.

Blind faith in team
Your self respect will be at stake. Keep your self worth.
No excuses accepted. Deliver work. Period.
Do Dog’s work

PS Evenings at East are smooth sailing.

We find a guy. Subah ๐Ÿ™‚
Hur raat ki subah hai ๐Ÿ™‚

We log in two bills again ๐Ÿ™‚ morning shift
Evening shift Gautam and I log 3 ๐Ÿ™‚
A peaceful day.

Iss raat ki subah nahi ๐Ÿ™
Subah doesn’t turn up. :0
I don’t want to do the basket display it’s not customer friendly. Involves bending.
I ask everyone even the guard, who’s been no help before, to provide help. He gives me a guy with immediate effect ๐Ÿ™‚ Hallelujah. I’m down on my knees thanking God.
He’ll leave the cart at 6 and go wash cars. I’ll manage the cart and at 8 he’ll come and cart it back. We agree on a sum of 1500/ for this service.
I made it today also ๐Ÿ™‚

Everyday there’s a problem.
I’ve become this panda :0 Climb, balan


My daughter is leaving for Bangalore today. She’s joining SAIF partners for 2 years. Her flight is at 9:20. She’ll leave at 7. I want to spend as much time as I can with her. 2 years! 2 long years of not seeing her everyday. I have to report at the cart which will only generate 2 bills at best. 300 Rs.
I report at the cart. Repeat. It’s not money. It’s trust. Show up. At all costs. Or better not enter these haloed portals of entrepreneurship.
She visits me at 7:10 at the cart to say bye.
We cried. At the cart. Our luxury was 2 hugs some tears.

Why? Why God/inner conversation partner why am I doing this?
For all this effort and heartache I billed ….10/
Is it, forget good, a balanced trade off :0 ?

Be ready to pay huge emotional costs. You’ll need a big heart to contain it all

The cart man turns up. I have to pick some magazines. We decide to meet at metro station.
He starts. I start. I cross him and wave. I pick up the magazines and reach metro station. I sit and wait for him at CCD ๐Ÿ™‚ The irony.
I get a call and ask why he hasn’t reached. He has reached and is at gate 4. I try and locate gate 4. There’s one on the other side. Across the road. That can’t be!
I ask for pillar number. He’s at 235. He’s at Shadipur. I’m at Patel Nagar metro station. We’re both at metro station. We’re both not at the same metro station! Communication!
In blistering summer heat I reach Shadipur metro station. The cart rim has broken ! I sit guard at the cart. The cart man goes to get the rim repaired. He takes 3 hours! He spends 120/. I dip into the reserve and reimburse. The tubeless tyres are a liability. The tyre rims are of poor quality. We’ll have to replace them. I’ve yet another problem on my hands.

Shadipur is worse than Patel park. We’re on the main road. It’s hell. I smile. Fan myself. Wonder if this is how it’ll be for one year. If it’ll be, it’ll be. Deliver at all costs :/
I cut a bill on a broken cart ๐Ÿ™‚

Anyhow the man appears. He has already taken a lunch break. I return home to take one. We decide to try our third location at East Patel Nagar. So I’ll meet him in one hour at East .
One hour later I’m there. At last. We’ve found our place. It’s decent. It’s not very noisy. I’m still on the road though.
My immediate neighbours are a mehendi wallah and 3 ice cream vendors. They’ll be my friends for as long as I’ve to sit at the cart. Maybe one year. We are committed for one year. Cart management is my responsibility.

Also anyone can see what I’m doing. I’m in full public view. There’s no hiding behind.

I wonder how many start ups will do this kind of penance.
They hide behind. They’re not proud enough of their idea. They themselves don’t believe in it.
No doubt it affects my self worth and respect but it’s work and has to be done. Delivered. Period. No excuses accepted.

My mother in law doesn’t like it one bit ๐Ÿ™
It disturbs our relationship. Our peace. What to do? If it’s my house I have the right to do what I want. If it’s her house she has the right to do what she wants. Whose house is it?
Deepu also hates it. In their opinion it’s down market ๐Ÿ™
Dolly is at school.
Prasoon. Prasoon ๐Ÿ™‚ He’s most worried about the security of the cart ๐Ÿ™‚ He rushes to buy the strongest chain and lock he can find :0

I’ve a problem on my hand. Strained relationships.
Now what? Do I stake the house peace or my trust? What’s more important? Relationship with in laws or trust of Ritu and Anubhav ? Who should be a priority? Is there a way to balance both ? How? Why bother balancing both? Why not quit? I’ve the excuse. We haven’t spent much money or time. Ritu and Anubhav think it’ll be easy, I know, KNOW, it’s going to be hell. Why go to hell? Is it so important? We’re doing well with Wrapd…..

I don’t use the excuse.
I’m in it for the long haul.
The team will either deliver or die trying.
The second requirement of building a sustainable successful business.

I try to balance both. We bypass the ground floor totally. No parking in the courtyard. No going in and out of the house. No using the backstairs. Just bypass. No discussion too, how to do it. Just keep quiet, figure a way out, implement, maintain peace ๐Ÿ™‚ Don’t want stress. Don’t want to devote mind space to such inconsequential things. Hey there are better things to do in life ๐Ÿ™‚ like going to the thela :))

Now we have
Blind faith
Willingness to innovate. There’ll be problems galore. You’ll have to innovate your way out.


I’m not religious per se. I know and practice very few rituals. At one stage I was an atheist. Before marriage I was very sure what was right what was wrong. However after marriage I started questioning what is right what is wrong.
Case in point – Dowry. I belonged to the no dowry brigade and got married without one. 1990. It was a big deal. I was sure giving dowry was absolutely wrong. When I stepped into the in laws house I realised heck the groom’s side is no better off than the bride’s side. If comparisons be made they have the issue of feeding, clothing, housing the bride for a lifetime :0
Is it right to not give dowry/ help ?
How to solve the problem purely from an economic point of view? To me dowry became an economic problem rather than a social issue.
Then motherhood ! The world became all shades of grey. There was just no black and white. It was all personal perspective.
2 daughters.
9 pm. 13 year old daughter. Boys are still playing. Can I play outside?
Should I say Yes. She’ll believe she’s on par with the boys. I’ll not limit her mind with fear and discrimination.
Should I say no? Will she be able to handle being different. The only one with permission to be outside with boys at 9. Not another girl in sight. By default different !
What’s right? What is wrong?
No idea.
I create a God ๐Ÿ™‚
He becomes my go to man. Notice the conditioning ๐Ÿ™‚ it’s a he ๐Ÿ™‚
I talk to myself incessantly. Questioning. Answering. Debating. Pleading, show me the way. I don’t know what is right. And…. I’m influencing the thought process of my two kids ๐Ÿ™
I’m coding their minds ! And I’ve no idea what is right? I’m holding their destiny in my hands !
It’s very difficult to detach yourself from yourself and see your own thought processes, the limitations of your personality, your fears, your conditioning and how they don’t allow you to do so many things.
Case in point – what’s wrong with having 2 wives/ husbands ? It’s only our conditioning. Suppose it were a norm. It’s not unimaginable. People were doing it. Some still are.Yet not one amongst us will do it. We just can’t get past our conditioning :0

What I’ve no idea.
I don’t know if a way was shown or not but I start saying
God, with my current wisdom, This is what you have shown me, this is what I am doing. Tomorrow if I’m wiser I’ll take another decision. But today this is what I think should be done. You’re responsible for all right and all wrong decisions and for all results.
I become spiritual ๐Ÿ™‚

Then Wrapd happens.
Then Wrapd Lajpat Nagar happens. We do very well. Brilliantly. I’m not saving any money but cash is flowing freely.
I make a deal with God / my inner conversation partner ๐Ÿ™‚ The day you’ll call me to Tirupati is the day flood gates will open ๐Ÿ™‚
He doesn’t call for 3 years! And ….

We’re down by 30% sale. He’s not calling :0
Forget the invitation.
I decide to go to Tirupati ๐Ÿ™‚
Note to god
Ok God here I come.
I’m keeping my side of the bargain you please keep yours. Ok !

I reach Hyderabad where my sister, Ritu, stays. She runs the Wrapd Hyderabad branch. Nandini, my niece, starts talking about her childhood dream of opening a library. She shows me her catalogue. The business cards we had gifted her of her library. Hardbound. It was her library’s name. She had thought of it. All this at age… 10?

The library on cart idea crystallizes. I open the idea to my sister. Her entire family is roped in. Initial investment isn’t much. They don’t realize Social approval investment is BIG. They say yes. They have such blind faith in me ๐Ÿ˜ฎ ๐Ÿ™‚

Ritu and Anubhav don’t realize the social implications of sitting at a thela :0. Do I want to harm them ? No. But going beyond the need of society approval is the price to be paid for success. If you want to be successful, pay the price. There’s no other way. Success demands it’s price.
A commitment of not giving up for 2 years is taken from Ritu, Anubhav. I know we’re going to make it before that ๐Ÿ™‚ Capital commitment 1 lakh each. No more. This is all we’ll afford for 2 years. Rest business has to generate. If not, our ideas and resourcefulness has to do it.
They say yes.
Wrapd decides to open library on cart. Both Delhi and Hyderabad branches.
Will I be able to deliver the responsibility of their trust?

I get a call from a friend. Her sister had gone into depression. She’s OK now but needs to get out of the house, keep busy to avoid the depression trap. She’s not trained for a job. Loves clothes. Can we employ her in some way? Salary is not a concern.

It always is. At least some bare minimum. Further we’re in lean season now. There’s no work till August. What will we do with another person! We say yes ๐Ÿ™‚ If it can help, help.
I propose let’s start a library ๐Ÿ™‚ A place to meet, exchange magazines, have a cuppa. Play chess, ludo. Not expensive. Just a place to meet. Spend time with friends. Simple place. I dust out the name Prasoon, my husband, had proposed years back – Coffee, conversations and books. CCB ๐Ÿ™‚
Failed again.
Anubhav, he of blind faith ๐Ÿ™‚ , says yes. We work on a module. We again need space. Rent is again a problem. He doesn’t offer his. Can he? His father owns the house and hence the rights. Did he even think of this option :0 How could he propose if hadn’t even thought about it !
No idea.

( Anubhav don’t feel bad. Don’t feel bad. Wait for the end) (ek jana toh pucca end tak padega:)

I’ve already gifted my house to Wrapd. The price success extracts ?
Failed again.
I’m traveling to work and look at all these food thelas (carts) and why not a library on cart. I start imagining a library on cart.
The idea appeals. The more I think the more viable it starts becoming. I am intrigued and propose the idea to Anubhav.
He of blind faith ๐Ÿ™‚ , says yes. We work on a module. We don’t need space. Problem solved ? Except who’ll cart and manage the cart.
Yours truly offers her services. Nobody believes I’m serious. We joke about it.
Where’s the Wrapd owner? I want a meeting.
Sir please go to the thela outside. The owner is the person sitting running the thela ??
Anubhav and I start designing tech connected carts, a library spread all over Delhi but all interconnected. Payment by credit card, payTM , etc etc. A very cool place indeed. It can be our marketing strategy ???We can control Wrapd ad pasting, flyer distribution from here. Wrapd will not spend money on marketing, Wrapd will earn through its marketing strategy ??
We joke, we laugh, we dream. We don’t do one concrete thing.

Wrapdย Sale is down 30%. This is not acceptable. We’ll be out of business soon at this rate.
Anubhav can’t fail.
Neeraj can’t fail. Around 12 families directly depend on Wrapd for food. This is not on.
Competition is biting at our toes. What to do? Where are we going wrong? What has changed so much since Anubhav took over ? What can be the cause?
We’ve no idea. We look, we analyse, we think, we can’t come up with one convincing cause.
We decide we need to advertise.
We decide to use auto advertisement.
We get the ads printed.
We realise we can’t go around requesting autowallas to paste our ads. That’s too time consuming so we find a guy who’ll coordinate the ad pasting on autos. I bump into him many times when I travel by auto. He lives nearby. He takes us for a ride ๐Ÿ™
In short he takes money he doesn’t deliver.
Further loss ๐Ÿ™
We need to control our ad pasting
We have entered lean season. April is our last busy month. There’s not much work after this.
Anubhav and his excel sheets have managed to organize a lot of work. So work is lesser still. A lot of processes have become streamlined or are in the pipeline. Wrapd is ready for handover.
The road has been dug and levelled in a way. It’s bumpy no doubt, sale after all is down, but it’s not as if the road laying is wrong. Anubhav wants 10%. He works one day a week officially at Wrapd. Unofficially probably round the clock:) He’s trying to get his business idea off the ground on Wrapd that too without spending his money only the consultant fee we give him. Not a bad deal at all.
I want to pass my headache. For 10% not a bad deal ๐Ÿ™‚ We’re as it is entering process driven stage of business and that’s his play field. Not mine. I like to think, innovate, challenge……

For an idea to succeed all parties involved must benefit. The sum must be greater than the parts.
My mind starts toying with new ideas.